We focus on supporting four kinds of organisations
Camouflaged Giants
- International organisations whose growth has outpaced their brand awareness. Often B2B, they don’t need B2C-scale marketing commitments but they want communications that reflect their size, substance and category leadership.
Transformers
- Large, often public, international companies navigating material change. They need a sophisticated, agile partner to communicate clearly, engage in new ways and bring stakeholders with them as their business evolves.
Scalers
- Fast-moving companies that need multi-skilled partners who can start quickly, work with a light briefing and execute with minimal oversight. They need us to keep pace as their priorities and approaches change in real time.
High-Trust Sectors
- Finance, government, NGOs and news publishers who need partners that understand regulated environments, editorial independence, high-net-worth sensitivities and policy complexity, and can operate accordingly.
Convening audiences
Nobody on our events team has a traditional events background
We all came from live television and that distinction defines how we work. In live TV, a mistake has profound consequences. It can make headlines. (Many years ago, one of ours did.)
That level of accountability has bred an organisational discipline that shapes how we operate.
Audiences love jeopardy. They love the electricity of a live environment. But they also love the safety of in-person conversations, especially when the world is shape-shifting as it is currently. That combination of live tension from the panel and private perspective-sharing in the room is what we work to deliver.
And because our events bring together senior stakeholders, everyone in the room deserves to be heard, which has pushed us to develop unique formats that generate conversation, insight and content.
Creating content
We produce every format of content, always for high-level audiences
That means:
- Standout live-action mini-documentaries
- Interviews elevated with motion graphics or AI
- Client advocacy films
- Luxury print publications
- Interactive digital articles, high-impact social content and more
We run pop-up newsrooms, streamed debates and activations alongside: Davos, VivaTech, IMF and World Bank meetings, Climate Week, F1 races, and major technology expos.
We've filmed on almost every continent, in numerous languages, with high-spec large crews and lean iPhone-wielding multi-taskers.
The team behind Noetic has:
- Produced live prime ministerial TV debates
- Launched the world's first global business news programme broadcast simultaneously across three regional networks
- Helped to conceive and produce the FT's video channels
- Directed award-winning documentaries championing human rights
- Interviewed many of the world's most prominent business and news leaders
We're a team of confident content makers that bring creativity, deep experience (our older team members) and unencumbered curiosity (our younger ones) to organisations in finance, technology, industry and professional services globally.
We're strategic about content too, focusing acutely on how our productions can help our clients to forge and deepen key commercial relationships. This focus also informs our cost scoping, and we'll right-size productions to the outcome.
Accelerating skills, strategies or outputs
We identify where you could be communicating with greater impact and growth outcomes
We built our Accelerator offering after observing that global enterprises, finance giants and unicorns all work at the pace of a start-up, where strategy, decision-making and pivots are real-time.
To support this reality, we offer sophisticated brand journalism and an advisory practice as rapid-response services.
We're a lean, smart, sleeves-rolled-up advisory and activation partner able to turn our hands to most comms and marketing transformations.
A recent example:
A company we'd never worked with called out of the blue to say they'd heard we could help. Four weeks later, we'd delivered speaker briefings, moderator scripts, a high-profile host and a full content programme for a dinner alongside the World Economic Forum in Davos featuring Yuval Noah Harari and 80 senior leaders.
More
We've prepped C-suite executives for high-stakes broadcast interviews with a day's notice with a high-profile anchor putting them through their paces.
We've found data proving a Fortune 500 company's correlation to customer growth and helped craft a global marketing campaign.
When a senior departure left a branded content team without a leader in the middle of their peak production period, we stepped in, at a week's notice.
We've partnered with an AI specialist to deliver accelerator workshops to support content marketing teams through their AI transformation.
We've quantified the monetary value of our clients' communications to support internal planning, then handed over the AI tool we built to do it.
We've achieved this through a lean core team surrounded by a remarkable network of specialists built over many years, allowing us to mobilise teams configured precisely for the brief, whatever the scale or specialism.