Insights and LinkedIn updates from our team,
partners and collaborators

Lilou Margueron joined Noetic this month and is already asking wonderful questions to keep us on our toes.

She's a Fulbright scholar and graduate of Columbia Journalism School who spent last year travelling overland from France to China, writing and photographing a weekly travel series. Her combination of rigorous journalism training and humble, restless curiosity is exactly what we need as we scale our event and content production and communications accelerator services for clients who expect speed and substance.

She is multilingual and especially interested in how storytelling, business strategy and AI intersect in modern communications, which means she'll fit right in with the way we're thinking about content creation. Bienvenue, Lilou.

A wonderful analogy for the pace of AI: we held our second AI immersion session last week with our brilliant advisory partner, Elliot Garreffa, and many of the tools we explored weren't even live when we held our first session just two months earlier. So... we're planning another for two months' time to dive deep on the amazing tools which don't exist yet.

https://lnkd.in/gsf39h_c

“Case study” might be the most uninspiring phrase in marketing.

Which is unfortunate, because its modern incarnation — client advocacy — is incredibly powerful right now, as AI assistants prioritise trust signals and colleagues and customers need help understanding businesses evolving at speed.

I took advantage of the warm rugs at Microsoft's café at the World Economic Forum in Davos to hear Emma Almond's perspectives on why client advocacy is a critical tool in modern communications (zip to 1’50”), and why heading into events with just three or four key messages is outdated - and unhelpfully reductive - today (14").

The endless deluge of AI roll-outs makes it tough to know where to focus and invest, we found. We've enjoyed answering this question for Noetic with the help of our AI partner, Ghost Team, and the process was so valuable we asked one of their founders Elliot Garreffa to share his ideas on camera with you too.

Read below the incredible 2025 achievements of our valued AI automation partner, Ghost Team. We're excited about continuing to work with them through 2026 and to helping more of our clients benefit from their expertise.

https://lnkd.in/enuMAARa

The sign is finally up! I'm thrilled to share that I’ve taken on the role of Managing Partner at Roslyn Casey Shaw's shiny new start-up Noetic. Delighted to be back in the room with Matthew Sansom, and working alongside talented experts including Andrew Nicolls, Chyna Wright, Martin Conroy and John Casey. Hard to believe what we've already achieved.