# Noetic

> Noetic is a global brand journalism studio and communications accelerator. We help senior leaders and ambitious organisations turn what they know into communications that earn attention, trust and influence. Our tagline is "Insight > Influence."

Noetic was founded by the team that built CNBC Catalyst, founded and sold Alpha Grid (now FT Studios), and led CNBC International's newsrooms. The founding partners have worked at Bloomberg, PBS, BBC, and the FT. Noetic operates on an AI-first philosophy and serves international clients across finance, technology, professional services, government, and NGOs.

## Services

Noetic operates across three core practice areas:

- **Events**: Full-service event management including programming, speaker and talent booking, audience curation, logistics, and post-event content capture and amplification. Past events include productions alongside the World Economic Forum in Davos, VivaTech, the IMF and World Bank meetings, Climate Week, and major technology expos.
- **Studio**: Video, digital, social, audio, and publishing for owned media platforms; made-for-paid content for premium media platforms; brand journalism for go-to-market strategy, client advocacy, and growth.
- **Accelerator**: Rapid-response communications and marketing delivery; media and GTM strategy, partnerships, planning, and AI transformation workshops; confidential C-suite media coaching and interview preparation, on demand.

## Who We Help

Noetic focuses on four client profiles:

- **Camouflaged Giants**: International B2B organisations whose growth has outpaced their brand awareness.
- **Transformers**: Large, often public, international companies navigating material change.
- **Scalers**: Fast-moving companies that need multi-skilled partners who can start quickly and execute with minimal oversight.
- **High-Trust Sectors**: Finance, government, NGOs, and news publishers operating in regulated environments.

## Approach and Philosophy

- Noetic applies editorial standards from quality journalism to communications challenges — a discipline called "brand journalism."
- Their "minds-to-hearts" approach starts with intellectual rigour (evidence, insight, argument) and packages it with emotion.
- They use the **BEAT framework** (Brand awareness, Engagement, Advocacy, Top of mind) to help clients plan communications activity.
- They measure communications value using a proprietary **Net Promoter Value** methodology anchored in real media costs.
- Noetic is AI-first: experimenting daily with tools, running regular team audits, and building bespoke AI-enhanced workflows for clients.

## Contact

- Website: https://noetic.ltd
- Email: office@noetic.ltd
- Phone: +44 3301339146
- LinkedIn: https://www.linkedin.com/company/noetic-ltd

## Pages

- [Home](https://noetic.ltd/): Overview of Noetic's mission, three practices, and founding credentials.
- [Who We Help](https://noetic.ltd/who-we-help): Detailed descriptions of client profiles and the three ways Noetic helps (convening, creating, accelerating).
- [Examples](https://noetic.ltd/examples): Case studies and examples of past work.
- [Insights](https://noetic.ltd/insights): News, team updates, and thought leadership from the Noetic team.
- [FAQ](https://noetic.ltd/faq): Answers to common questions about services, approach, AI use, pricing structure, and turnaround times.